Optimalmenu profitability Get the free report
Pricing, published

First report free. Then less than the mid-tier tools.

Existing menu-engineering software runs $49 to $200+ per location per month — entry tier around $49–60, mid-tier $50–150, enterprise above $200 with custom quotes. Optimal sits below the mid-tier, with no implementation project and no annual lock-in. Monthly billing, cancel any time.

Get the free report See what a report looks like
The whole price list no other tiers
First report $0
Quarterly + weekly tracking $39 / location / mo
Single report, no subscription $89 / report

No "contact sales" tier. A single-location restaurant should not need a procurement process to fix its menu.

In or out, in writing

What is and is not included

Free · first report

$0, once

Included: the full deliverable for one location — every dish costed and plotted, up to five ranked moves with annual dollar estimates, the menu-layout page, and the 30-day tracking plan.

Not included: additional locations, the 30-day tracking comparison itself, weekly prime-cost tracking, quarterly re-runs.

$39 / location / month

The subscription

Included: the quarterly menu-engineering report each quarter, weekly prime-cost tracking, and measured contribution-margin lift after each menu change — the 30-day comparison run against your baseline.

Not included: inventory management, invoice processing, accounting. Monthly billing; cancel any time and keep your reports.

$89 / report

Single report

Included: one full report, same deliverable as the free first one, for operators who re-engineer once a season and want nothing running in between.

Not included: tracking between reports. If you buy two singles in a year, the subscription is already cheaper — we will tell you so.

The free report is the entire acquisition strategy. The report itself proves the value; nothing else needs to. If it does not show you money you are leaving on the table, do not buy anything.

What one move was worth — fictional Cedar & Rye

The five moves in the sample report total more than thirteen years of subscription fees.

$45,566 per year · five moves, arithmetic shown on the sample report
Free first report

Start with the free one

We email your report within two working days. One file is all it takes — the menu-item sales export from your POS.

Your role

The report goes here. Role addresses like info@ or manager@ are fine.

CSV or Excel export, up to 10 MB. One row per dish with the dish name, how many sold, and the sales total — a food-cost column if you have it. Where to find this export in your POS.

Your export is used only to produce your report. It is never sold, never aggregated into benchmarks without your explicit opt-in, deletable on request, and retained for 90 days, then removed. How we handle your data.